Case studies

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The Days after Tomorrow: North Korea Has Fallen A, B, C, D

J. GHEZ

2015

This case is a war game, based on a fictional scenario that describes the fall of the North Korean regime and its political, economic and business consequences in the region and beyond. Participants adopt the point of view of a specific actor (like a company, a non-state actor or a foreign government) of their or their instructor's choosing. Participants need to identify opportunities and risks in a very unstable political and business context and to adapt their approach as the scenario unravels.

The scenario is divided up into four distinct sequences. For each day, participants are asked to develop a response and a strategy in the wake of the new regional architecture. Depending on the game structure that the instructor chooses, there may be debriefing sessions between each sequence, leading participants to react not only to the scenario but to the approaches taken by fellow participants as well.

Keywords: Strategy; General management; Geopolitics; North Korea; Long, term planning; Strategic foresight; International business; Crisis management; Risk; Uncertainty; Asia; Leadership; Vision

The Economics of Amazon

J. GHEZ

2014

This case explores the microeconomic determinants of Amazon's success as well as the market forces that can potentially undermine the firm's development in the future. So far, Amazon's ever-changing business model has allowed the company to continuously adapt to new market dynamics and new business realities. Whether this will be the case in the future depends on Amazon's ability to adapt to new competitive challenges and to clear current and future regulatory hurdles.

Keywords: Managerial Economics; Microeconomics; Creative destruction; Amazon; Alibaba; GAFA; Too big to fail; Antitrust; New entrant; Competition policy; Wal, Mart


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