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Selin Atalay holds a Ph.D. in Marketing from Pennsylvania State University.
Her research interests focus primarily on consumer decision-making processes. She is mostly interested in the effects of mortality salience and affect on consumer decision making as well as, disposing, self-gifting behavior and consumer satisfaction.
Selin Atalay has published in the Journal of Consumer Research, Computational Statistics and Data Analyses and Psychology and Marketing. Her teaching interests include psychology of decision making and consumer behavior.
"Identifying Consumer Heterogeneity in Unobserved Categories", Marketing Letters, March 2012, vol. 23, n° 1, pp. 177-194 (in coll. with N. Harmancioglu, W. DeSarbo, S. Blanchard).
"Shining in the Center: Central Gaze Cascade Effect on Product Choice", Journal of Consumer Research, December 2012, vol. 39, n° 4, pp. 848-866 (in coll. with H. Bodur, D. Rasolofoarison).
"Retail Therapy: A Strategic Effort to Improve Mood", Psychology and Marketing, June 2011, vol. 28, n° 6, pp. 638-659 (in coll. with M. Meloy).
"A Three-Way Clusterwise Bilinear Multidimensional Scaling Methodology for the Spatial Representation of Dynamic Preferences", Computational Statistics and Data Analysis, June 15 2009, vol. 53, n° 8, pp. 3217-3230 (in coll. with S. Blanchard, W. DeSarbo).
"Estimating Multiple Ideal Points from Context Dependent Survey Data", Journal of Consumer Research, June 2008, vol. 35, n° 1, pp. 142-153 (in coll. with W. Desarbo, D. LeBaron, S. Blanchard).
Chapters in Edited Books
"A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning for Marketing Research", in Review of Marketing Research, N. K. Malhotra (Ed.), M.E. Sharpe, 2008, pp. 75-103 (in coll. with S. Blanchard, W. DeSarbo).
Employment Date: 2008
Main courses taught at HEC
Psychology of Decision Making
2007 Ph.D. in Marketing (Minor: Psychology), The Pennsylvania State University, USA.
2001 M.A. in Counseling Psychology, University of Denver, USA.
2000 B.A. in Guidance and Psychological Counseling, Bogazici University, Turkey.
Academic responsibilities at HEC
2013- Associate Professor.
2008- Member, GREGHEC (CNRS).
2008-2013 Assistant Professor.
External academic responsibilities
2007-2008 Assistant Professor of Marketing, Bilkent University Ankara.
2005-2007 Instructor, Department of Marketing, The Pennsylvania State University, Pennsylvania, State College.
2002-2005 Research Assistant, Department of Marketing, The Pennsylvania State University, Pennsylvania, State College.
Membership in Academic or Professional Organisation
Member of American Marketing Association, Association for Consumer Research, Society for Consumer Psychology, EMAC.
Reviewer, Association for Consumer Research, Society for Consumer Psychology, European Marketing Academy Conference.
Reviewer, Journal of Consumer Research, International Journal of Research in Marketing, Health Psychology.
ACR Conference Program Committee Member (invited), Association for Consumer Research, Vancouver .
Organizer, Marketing Research Camp.
Program committee Member and Consortium Faculty Member, Society for Consumer Psychology Conference, St Pete's Beach, FL..
Awards & Honors
2006 Smeal Doctoral Dissertation Research Award from the Smeal College of Business, The Pennsylvania State University.
Consumer and Managerial Decision Making
Affect, and Mood Management
Need for control