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Her research interests focus primarily on consumer decision-making processes. She is mostly interested in the effects of mortality salience and affect on consumer decision making as well as, disposing, self-gifting behavior and consumer satisfaction.
Selin Atalay has published in the Journal of Consumer Research, Computational Statistics and Data Analyses and Psychology and Marketing. Her teaching interests include psychology of decision making and consumer behavior.
"Identifying Consumer Heterogeneity in Unobserved Categories", Marketing Letters , March 2012, vol. 23, n° 1, pp. 177-194 (in coll. with S. Blanchard, W. S. DeSarbo, N. Harmancioglu).
"Shining in the Center: Central Gaze Cascade Effect on Product Choice", Journal of Consumer Research , December 2012, vol. 39, n° 4, pp. 848-866 (in coll. with H. O. Bodur, D. Rasolofoarison).
"Retail Therapy: A Strategic Effort to Improve Mood", Psychology and Marketing , June 2011, vol. 28, n° 6, pp. 638-659 (in coll. with M. G. Meloy).
"A Three-Way Clusterwise Bilinear Multidimensional Scaling Methodology for the Spatial Representation of Dynamic Preferences", Computational Statistics and Data Analysis , June 15 2009, vol. 53, n° 8, pp. 3217-3230 (in coll. with W. S. DeSarbo, S. Blanchard).
"Estimating Multiple Ideal Points from Context Dependent Survey Data", Journal of Consumer Research , 2008, vol. 35, n° 1, pp. 142-153 (in coll. with W. S. Desarbo, D. LeBaron, S. Blanchard).
Chapters in collective books:
"A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning for Marketing Research", in Review of Marketing Research , N. K. Malhotra (Ed.), M.E. Sharpe, 2008, pp. 75-103 (in coll. with W. S. DeSarbo, S. Blanchard).
Date of arrival at HEC Paris: 2008
Main courses taught at HEC
Psychology of Decision Making
2007 Ph.D. in Marketing (Minor: Psychology), The Pennsylvania State University, University Park, PA, USA.
2001 M.A. in Counseling Psychology, University of Denver, CO, USA.
2000 B.A. in Guidance and Psychological Counseling, Bogazici University, Istanbul, Turkey, Turquie.
Other academic activities
External academic responsibility:
Assistant Professor of Marketing, Bilkent University Ankara, 2007-2008.
Instructor, Department of Marketing, The Pennsylvania State University, Pennsylvania, State College, 2005-2007.
Research Assistant, Department of Marketing, The Pennsylvania State University, Pennsylvania, State College, 2002-2005.
Reviewer, Journal of Consumer Research, International Journal of Research in Marketing, Health Psychology.
Reviewer, Association for Consumer Research, Society for Consumer Psychology, European Marketing Academy Conference.
Program committee Member and Consortium Faculty Member, Society for Consumer Psychology Conference, St Pete's Beach, FL., 2010.
2006 Smeal Doctoral Dissertation Research Award from the Smeal College of Business, The Pennsylvania State University.
2001 Lawrence W. Miller Endowed Scholarship, University of Denver.
2001 Graduate Deans Scholarship, University of Denver.
Consumer and Managerial Decision Making.
Need for control.