Faculty Directory

BAYLE TOURTOULOU Anne-Sophie

Anne-Sophie BAYLE TOURTOULOU

Associate Professor

Marketing


Anne-Sophie Bayle-Tourtoulou is an Associate Professor in the Marketing Department. She holds an M.Sc. degree from HEC and the CEMS Master degree. She also holds an advanced diploma of Marketing and Strategy from Paris-Dauphine University and obtained her doctorate in Management Science from HEC Paris. Her doctoral thesis won the award for best dissertation in management from the French Académie des Sciences Commerciales.

Her research interests lie on three main topics: marketing strategy (methodology and impacts of the digital revolution), distribution marketing (specificities and the future of retail in an omnichannel context), neuroscience and its contribution to marketing (knowledge, technics and managerial applications). She has published several articles and books on the previous topics.

She is the Academic Director of the Marketing Major and the Master of Sciences in Marketing at HEC and the Academic Director of the "Certificat Executive Marketing & Digital" at the Executive Education.

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