Faculty Directory

BAYLE TOURTOULOU Anne-Sophie

Anne-Sophie BAYLE TOURTOULOU

Associate Professor

Marketing


Anne-Sophie Bayle-Tourtoulou holds an M.Sc. degree from HEC and the CEMS Master degree. She also holds an advanced diploma of Marketing and Strategy from Paris-Dauphine University and obtained her doctorate in Management Science from HEC Paris. Her doctoral thesis won the award for best dissertation in management from the French Académie des Sciences Commerciales.

Her centers of interest focus on retail business and related issues pertaining to assortment decisions, private labels, pricing, promotions and out-of-stocks policies. As a consultant for IRI, she has also developed an expertise on panel data. She has published various managerial reports and academic articles.

She teaches retailing and marketing strategy within HEC programs.She has recently focused on a new center of interest which is the contribution of neurosciences to the management and marketing of firms.

She is the Academic Director of the Marketing Major and the Master of Sciences in Marketing at HEC.

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