Faculty Directory

GARRETTE Bernard

Bernard GARRETTE

Professor

Strategy and Business Policy


Bernard Garrette received both his Master’s degree (1985) and his Ph.D. (1991) from HEC Paris. He served as Associate Dean for the MBA program from January 2011 to January 2016.

He has been visiting professor at IESE (2016-2017), London Business School (1997-1999) and the University of Cambridge (1995-1997). He also worked as a consultant (Senior Practice Expert in Corporate Finance and Strategy) with McKinsey (2000-2001). His pedagogical skills earned him the prestigious Pierre Vernimmen Teaching Award endowed by BNP-Paribas, in 2004.

His teaching and research interests focus on strategic alliances, “Base of the Pyramid” strategies, platform strategies and problem solving methods. He has co-authored numerous articles in academic journals (Strategic Management Journal, Journal of International Business Studies, Research Policy, California Management Review ), as well as award-winning case studies and books, including Cooperative Strategy (Wiley, 1999) with Pierre Dussauge. His most recent book is Cracked it! How to solve big problems and sell solutions like top strategy consultants  (Palgrave Macmillan, 2018). He is the co-editor of the 8th edition of Strategor (Dunod, 2019), the leading strategic management textbook in French, with Laurence Lehmann-Ortega, Frederic Leroy, Rodolphe Durand et Pierre Dussauge. 

Bernard Garrette is also an amateur writer and artist. He self-published a collection of illustrated short stories entitled Vous voulez de mes nouvelles? with Librinova in 2016.

Back to faculty directory

JavaScriptSettings