Faculty Directory

GAUTIER Jean-Michel

Jean-Michel GAUTIER

Professor

Marketing


Jean-Michel Gautier graduated from Ecole Polytechnique (1973), and from Ecole Nationale de la Statistique et de l'Administration Economique (1978). He also holds Ph.D in social psychology from Ecole des Hautes Etudes en Sciences Sociales (1980).

Jean-Michel Gautier is working on Consumer Behaviour, Surveys methodology, and analytical Customer Relationship Management.
He is teaching Statistics and Datamining, Consumer psychology and Consumer Behaviour, and analytical CRM at « HEC grande école » and « HEC Specialised Intelligence Marketing Master ».
His research interests concern predictive modelling of Consumer Behaviour using big consumer dataBases, Marketing Datawarehouses and Customer knowledge, Surveys methodologies and Contribution to Customer analytics.

Jean-Michel Gautier contributes to 2 books, one on Information systems management, and one on Surveys methologies. He has published in various revues and journals. He has organised différent Congress, « XXVIIèmes (1995) et XXXVèmes (2003) Journées de Statistique de la Société Française De Statistique », and scientifics seminars. He was during 12 ans treasurer and member of the board of « Société Française De Statistique » and « Revue de Statistique Appliquée ». He has created and manage the Specialised Master Intelligence Marketing. He realised a lot of expert missions for big industrials and services Companies, about analytical CRM issues, and building of Customer Knowledge.

Back to faculty directory

JavaScriptSettings