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LAUFER Romain

Romain LAUFER

Emeritus Professor

Marketing


Romain Laufer holds an M.Sc. degree from HEC and a Ph.D. from Cornell University.

His research has be devoted to the development of a multidisciplinary approach of management based on the notions of "system of legitimacy" and of "history of systems of legitimacy". Its purpose was to articulate in a rigorous manner marketing, management, social sciences and philosophy.
This approach has been developed trough time in many publications articles and books such as : Management Public : Gestion et Légitimité (Dalloz 1980) ,Marketing Democracy Public Opinion and Media formation in Democratic societies (transaction Books 1990),L'Entreprise face aux Risques Majeurs : à propos de l'incertitude des normes sociales (L'Harmattan 1993), Les Nouvelles Fondations de la Gestion :Eléments d'épistémologie de la recherche en management (Vuibert 2001), Le Libéralisme l'Innovation et la Question des Limites (L'Harmattan 2003).

Romain Laufer is co editor of Politiques et Management Public (PMP), Member of the Review Board of Recherche et Application en Marketing (RAM) and Consumer market and Culture (CMC). He is a member of the scientific council of the College international de Philosophie (CIPh).

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