Faculty Directory



Affiliate Professor

Strategy and Business Policy

After graduating from HEC (Grande Ecole 1993), Laurence first worked as a consultant in strategy. Since 2006, she holds a Ph.D. in Management from the University of Aix en Provence.

Her research focuses on strategic innovation, that is to say business model innovation, especially in incumbent firms in mature and low tech industries. In this context, she deals with business model innovation as a response to sustainable development constrains and with its consequences in multinational firms, in particular the learning process and the questioning of mental schemes. Her research has been published in journals such as Long Range Planning, M@n@gement et Revue Française de Gestion. She also co-authored Strategor and received the Award for the best SME case study in 2010, granted by FNEGE-Ariane.

Prior to joining HEC, Laurence was an associate professor at Groupe Sup de Co Montpellier (France). She currently is an affiliate professor of strategy at HEC Paris, where she teaches strategy in masters and executive education programs, as well as in the EMBA. She also is academic coordinator of the EMBA and an academic director of several executive education custom programs.

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