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STOURM Valeria

Valeria STOURM

Assistant Professor


Member of CNRS-GREGHEC Research Group

Valeria Stourm is an Assistant Professor at HEC Paris. She holds three degrees from the Wharton School at the University of Pennsylvania: a PhD in Marketing, an MS in Marketing, and a BS in Economics. She teaches HEC's introductory Marketing course with a strong quantitative focus on Marketing Analytics. 

Professor Stourm’s research provides insights into emerging types of loyalty programs using empirical models of consumer behavior.  In addition to loyalty programs, she works on digital media advertising. She has work published in Journal of Marketing Research and International Journal of Research in Marketing.  

Her publication “Stockpiling Points in Linear Loyalty Programs” was the winner of AMA's 2016 Donald R. Lehmann Award for “outstanding dissertation-based article published in Journal of Marketing Research ” and was named Finalist for the 2016 Paul E. Green Award. She also won honorable mentions for the AMA Mathew Joseph Emerging Scholar Award (2015) and the MSI Alden G. Clayton Doctoral Dissertation Proposal Award (2015). 

Professor Stourm has served as a reviewer for the leading journals Management Science  and Journal of Marketing Research , and is a member of the American Marketing Association (AMA) since 2014. She has worked in digital media research at Yahoo! Marketplace Architecture, in investment banking at Morgan Stanley in New York, and in investment management and executive consulting at other firms.

Visit www.valeriastourm.com for more information on my research, my CV, and news coverage by Knowledge @ Wharton and Knowledge @ HEC. 






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