Faculty Directory

YANG Liu Cathy

Liu Cathy YANG

Assistant Professor

Marketing


Cathy (Liu) Yang holds a Ph.D. in Marketing and Master in Operations Research from Columbia University. Her dissertation investigated the impact of incentives on consumer's information processing behaviors and preferences.

Her research interest broadly lies in preference measurement and social networks. Cathy is currently a member of the American Marketing Association (AMA) and the Institute for Operations Research and the Management Sciences (INFORMS).

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