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Evaluation financière de la marque

Evaluation financière de la marque

H. PHILIPPE, L. PAUGAM, D. AGUILAR

Economica

2014



Dans notre économie tournée vers l immatériel, les marques sont probablement l actif le plus fréquemment rencontré. Elles sont aujourd hui perçues comme une composante essentielle de la valeur financière des entreprises. Pourtant la marque est un actif immatériel complexe et son évaluation demeure un exercice délicat mobilisant une variété de connaissances : juridiques, économiques, financières, sectorielles et marketing. À partir de méthodologies rigoureuses, d une analyse du monde de l économie de l immatériel et d une réflexion sur les limites des technologies modernes d évaluation, cet ouvrage donne un éclairage théorique et opérationnel aux problèmes soulevés par l évaluation financière des marques. Il permet de répondre aux interrogations sur la valeur financière de la marque. Comment peut-on l appréhender ? Comment estimer sa valeur de façon objective ? Comment comprendre que certaines marques sont valorisées pour des millions d euros, alors que les sociétés qui les portent sont en pertes structurelles ? Cet ouvrage s adresse aux analystes financiers, auditeurs, préparateurs de comptes, dirigeants ainsi qu aux étudiants

Gouverner par les standards et indicateurs - de Hume au Ranking

Gouverner par les standards et indicateurs - de Hume au Ranking

B. FRYDMAN, A. VAN WAEYENBERGE

Bruylant, Bruxelles

2014



Tout le monde constate l’emprise croissante des normes techniques (les standards) et des dispositifs de gestion, d’évaluation et de classement (les indicateurs). Ceux-ci n’ont pas reçu jusqu’à présent toute l’attention qu’ils méritent alors qu’ils contribuent pourtant pour beaucoup à la régulation des sociétés contemporaine

International Corporate Finance - Value Creation with Currency Derivatives in Global Capital Markets, + Website

International Corporate Finance - Value Creation with Currency Derivatives in Global Capital Markets, + Website

L. JACQUE

J. Wiley

2014



As globalization redefines the field of corporate finance, international and domestic finance have become almost inseparably intertwined. It's increasingly difficult to understand what is happening in capital markets without a firm grasp of currency markets, the investment strategies of sovereign wealth funds, carry trade, and foreign exchange derivatives products. International Corporate Finance offers thorough coverage of the international monetary climate, including Islamic finance, Asian banking, and cross-border mergers and acquisitions. Additionally, the book offers keen insight on global capital markets, equity markets, and bond markets, as well as foreign exchange risk management and how to forecast exchange rates. Offers a comprehensive discussion of the current state of international corporate finance Provides simple rules and pragmatic answers to key managerial questions and issues Includes case studies and real-world decision-making situationsFor anyone who wants to understand how finance works in today's hyper-connected global economy, International Corporate Finance is an insightful, practical guide to this complex subject

Marchés Financiers: Gestion de portefeuille et des risques

Marchés Financiers: Gestion de portefeuille et des risques

translated in French from Marchés Financiers: Gestion de portefeuille et des risques, Dunod, Paris, 2009

B. JACQUILLAT, B. SOLNIK, C. PERIGNON

Dunod, Paris

6e ed.th ed., 2014



(Cai wu bao gao yu fen xi: yi zhong guo ji hua shi ye), adaptation chinoise de Financial Accounting and Reporting - a global perspective

translated in Chinese from Financial Accounting and Reporting - a global perspective, Thomson Learning, London, 2010

H. STOLOWY, Y. DING, M. LEBAS

CEIBS Publishing

2013



Financial Accounting and Reporting, the re-titled second edition of Corporate Financial Reporting, has become respected and widely used over the four years since it first appeared. This updated and redesigned edition is an introduction to financial accounting for business students who need a 'user' rather than 'preparer' perspective in accounting. Even more so now than when the book was first published, students of financial accounting in international universities or business schools should be taught to appreciate, understand and analyze a variety of accounting and reporting issues from a global theoretical and generic point of view, rather than just be provided only the 'answer' prescribed in their country of study. This book provides that modern global perspective.Financial Accounting and Reporting has four key strengths. It takes a 'user' perspective throughout, whether discussing reporting principles or in the practice of financial analysis; it both offers a non-prescriptive 'a-national' approach and allows an understanding of comparative differences in practices; it is highly international and reflects the trend toward harmonized international reporting.In addition to revision for the latest IFRS developments, the new edition offers:> New and updated real-life examples from over 100 companies operating in more than 20 countries, from Adidas-Salomon to Volvo > Expansion and updating of ratio analysis content in Chapter 15, including residual income and EVA> New coverage in Chapter 15 of governance and ethics > Glossary of Key Terms added at the end of the book> Solutions for review questions now included at the end of the book> Additional and updated exercise material at the end of chapters> Streamlining and simplification of bookkeeping in Chapter 4> An enriched provision of materials on the Companion Website, for both students and their instructors


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