Marketing

Marketing is becoming more and more crucial for value creation in any kind of business. Combined with innovation,  it is a driving force in the building of a competitive advantage. All over the world, marketing activities influence people's lives and desires. The economic crisis, changing consumer preferences, globalization, and social networks are currently creating huge challenges and opportunities for marketers. These changes will continue to have a significant impact on the marketing process in the years to come and will provide great opportunities for the marketing faculty to make a significant impact in the future. 

The department is truly international, with a representation of eight different nationalities. Our traditional strengths are in brand management, Business-to-Business marketing, consumer behavior, pricing, and sales force management. Besides, we have strong expertise in specific sectors as media, health, and distribution. More recently, the department has developed programs and courses in luxury marketing, social business, and web 2.0 marketing. The subject area is home to a successful PhD program that currently counts 12 doctoral students. 

The Department at a glance

18 professors and 5 Affiliates professors

More than 55 articles  published the past five year

More than 20 research  seminars per year

Excellence-driven work in the Marketing Department at HEC is based on strong  values: supported by the institutions, our professors  work  to generate new marketing knowledge, in a very  autonomous way with their assistants,  and they take initiatives, individually or collectively, to support our  vision of marketing as a part of  an ever changing world. The Marketing Department  is faced with great challenges and opportunities to sustainably inscribe marketing in the future through disseminating knowledge in the classroom.

Recruitment

We are inviting applications for tenure-track and tenured positions starting in the 2011-2012 academic year. Please visit our recruitment page for more information. 

Teaching Programs

The Marketing Department offers academic programs and courses at five levels: 

A lot of our programs and courses are developed in close cooperation with companies to ensure a perfect match between practice and theory. Longer term partnerships have been established by means of four company-sponsored chairs: Social Business with Danone, New Business Models in Energy with EDF, Management of Prestige Brands with Pernod Ricard, and Marketing with SFR.

Contact Us  

Marketing Department

Campus HEC Paris
1, rue de la Libération
78351 Jouy-en-Josas cedex
France

Featured Faculty  

Christopher HOGG

Marketing

Consult résumé