Marketing

Marketing is becoming more and more crucial for value creation in any kind of business. Combined with innovation,  it is a driving force in the building of a competitive advantage. All over the world, marketing activities influence people's lives and desires. The economic crisis, changing consumer preferences, globalization, and social networks are currently creating huge challenges and opportunities for marketers. These changes will continue to have a significant impact on the marketing process in the years to come and will provide great opportunities for the marketing faculty to make a significant impact in the future. 

The department is truly international, with a representation of eight different nationalities. Our traditional strengths are in brand management, Business-to-Business marketing, consumer behavior, pricing, and sales force management. we also have strong expertise in specific sectors such as media, health, and distribution. More recently, the department has developed programs and courses in luxury marketing, social business, and web 2.0 marketing. The subject area is home to a successful PhD program that currently counts 9 doctoral students. 

The Department at a glance

15 professors and 7 affiliate professors

More than 60 articles published the past five year

More than 20 research  seminars per year

Excellence-driven work in the Marketing Department at HEC is based on strong  values: supported by the institutions, our professors  work  to generate new marketing knowledge, in a very  autonomous way with their assistants,  and they take initiatives, individually or collectively, to support our  vision of marketing as a part of  an ever changing world. The Marketing Department  is faced with great challenges and opportunities to sustainably inscribe marketing in the future through disseminating knowledge in the classroom.

LJ, Shrum Professor, Department Coordinator.

Recruitment

We are inviting applications for tenure-track and tenured positions all levels starting in the 2018-2019 academic year.

Teaching Programs

The Marketing Department offers academic programs and courses at five levels: 

Many of our programs and courses are developed in close cooperation with companies to ensure a perfect match between practice and theory. Longer term partnerships have been established by means of four company-sponsored chairs: Social Business with Danone, New Business Models in Energy with EDF, Management of Prestige Brands with Pernod Ricard, and Marketing with SFR.


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