Research Seminars

Marketing And/In/Through/With/By Entertainment : How do Consumers Respond ?

Speaker: Cristel Russel
San Diégo University

22 November 2004

Interactional Dynamics of extreme service encounters

Speaker: Gulnur Tumbat

18 November 2004

Understanding consumption as expression of consumers'national identity

Speaker: Sergio Carvalho
Baruch, NY

16 November 2004

The impact of promotional bundles on consumer's Incidence, Quantity and Choice decisions

Speaker: Bram Foubert
Antwerp, Belgique

9 November 2004

"The Impact of Automatic Attitudes on Product and Brand Evaluations: The Moderating Effect of Consumer Expertise"

Speaker: Sandor CZELLAR
Université de Lausanne

21 October 2004 - From 15h30 to 17h00