Research Seminars

"Product innovations, advertising spending and stock returns"

Speaker: Shuba Srinivasan
University of California, USA

8 December 2005 - From 16h00 to 17h30

"The influence of causal conditional reasoning on the acceptance of product claims"

Speaker: Elise CHANDON
University of Florida, USA

29 November 2005 - From 16h15 to 17h30

"An integrative Perspective of Companies Complaint Mamangement and Resulting Customers Reactions"

Speaker: Nicole KOSCHATE
University of Manheim

24 November 2005 - From 16h00 to 17h30

"Service for Design : Antecedents and Consequences of Integrating Service and Design in manufacturing companies

Speaker: Michael ANTIOCO

17 November 2005 - From 14H30 to 16H00

"Optimal product line design when consumers exhibit choice set dependent preferences"

Speaker: A. Yesim ORHUN
Haas School of Business, University of California, Berkeley

10 November 2005 - From 14h30 to 16h30