Research Seminars

"Consumer Self-Construal and Brands"

Speaker: David Sprott, Sandor Czellar and Eric Spangenberg

11 December 2006 - From 12h30 to 14h00

« Empirical Evidence, Economic Motivation and Consequences for Business Marketing"

Speaker: Michael EHRET
Freie University Berlin, Germany

22 November 2006 - From 12h30 to 14h00

Your Members are also Your Customers: Marketing for Internet Social Networks

Speaker: Michael TRUSOV
U.C.L.A. USA

16 November 2006 - From 12h30 to 14h00

Privacy as Resistance to Segmentation

Speaker: Luc WATHIEU
Harvard Business School

16 November 2006 - From 14h30 to 16h00

Does uncertainly matter ? Consumer behavior under three part tarifs

Speaker: Anja LAMBRECHT
Goethe University, Frankfurt Germany

6 November 2006 - From 12h30 to 14h00


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