Research Seminars

Speaker: Dirk Smeesters
Rotterdam RSM

18 November 2010

"Brand Equity and Customer Lifetime Value: Which Impact has Brand Equity on Customer Acquisition, Retention and Profit Margin?"

Speaker: Florian STAHL
University of Columbia

23 September 2010 - From 12:30 to 19h

"Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry"

Speaker: Elisabeth HONKA
The University of Chicago Booth School of Business

14 September 2010 - From 12:30 to 19h

"The double-edged sword of launching products from emerging countries using foreign brand names"

Speaker: Valentyna MELNYK
University of Waikato - New Zealand

7 September 2010 - From 10:00 to 12:00

"Advertising and price effectiveness over the business cycle"

Speaker: Harald VAN HEERDE
University of Waikato - New Zealand

7 September 2010 - From 12:30 to 14:00


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