Articles

A quoi servent les études et recherches commerciales

B. DUBOIS

Revue Française du Marketing

November-December 1983, n°96,

Departments: Marketing


Action learning: a strategic approach for organizations facing turbulent environment

R. RAMIREZ

Human Relations

1983, vol. 36, n°8

Departments: Management & Human Resources


Comment localiser votre entrepôt

A. GARREAU

Revue Manutention

5 September 1983, n°68

Departments: Informations Systems and Operations Management


Comment mesurer le degré d'implication des consommateurs

J.-N. KAPFERER, G. LAURENT

IREP, Paris

1983

Departments: Marketing


Contrôle de gestion et emploi

D. MICHEL

Techniques Economiques

October-November 1983, n°145/146

Departments: Accounting & Management Control



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