Articles

'Done 4': Analysis of a Failed Social Norms Marketing Campaign

C. A. RUSSELL, W. DeJong, J. Clapp

Health Communication

2005, vol. 17, n°1, pp.57-65

Departments: Marketing


A Decomposition and Empirical Examination of Information and System Quality

R. NELSON, P. A. TODD, B. H. WIXOM

Journal of Management Information Systems

March 2005, vol. 21, n°4, pp.199-235

Departments: Informations Systems and Operations Management

Keywords: business intelligence software, data warehousing, information quality, information systems success, system quality


Understanding the successful adoption of information technology is largely based upon understanding the linkages among quality, satisfaction, and usage. Although the satisfaction and usage constructs have been well studied in the information systems literature, there has been only limited attention to information and system quality over the past decade. To address this shortcoming, we developed a model consisting of nine fundamental determinants of quality in an information technology context, four under the rubric of information quality (the output of an information system) and five that describe system quality (the information processing system required to produce the output). We then empirically examined the aptness of our model using a sample of 465 data warehouse users from seven different organizations that employed report-based, query-based, and analytical business intelligence tools. The results suggest that our determinants are indeed predictive of overall information and system quality in data warehouse environments, and that our model strikes a balance between comprehensiveness and parsimony. We conclude with a discussion of the implications for both theory and the development and implementation of information technology applications in practice

A folk theorem for minority games

S. Scarlatti, M. SCARSINI, J. Renault

Games and Economic Behavior

2005, vol. 53, n°2, pp.208-230

Departments: Economics & Decision Sciences


À la poursuite des determinants du prix dans le commerce électronique

F. Ancarani, F. SOTGIU

Revue Française du Marketing

July 2005, n°203, pp.119-132

Departments: Marketing


L'un des plus importants problèmes de la fixation du prix en ligne consiste à comprendre quels déterminants en fixent les niveaux, pour mieux envisager la concurrence entre les canaux de distribution au détail. On a développé un cadre conceptuel et réalisé une analyse empirique sur les niveaux de prix dans la catégorie des livres, auprès de différents acteurs du commerce électronique (purs et multicanaux) en Italie, et obtenu un ensemble de données offrant 5 400 offres de prix en 2002. Une analyse de corrélations nous a montré que le graphisme du site, la confiance dans la marque et les services de livraison étaient fortement corrélés au niveau de prix. En outre, une analyse de régression a indiqué que les attributs du premier contact, comme le graphisme et la convivialité de navigation, sont les principaux déterminants des niveaux de prix de vente en ligne. On identifiera quelques pistes de recherches futures, avant de proposer quelques conseils aux dirigeants

A Managerial Investigation into the Product Placement Industry

M. Belch, C. A. RUSSELL

Journal of Advertising Research

March 2005, vol. 45, n°1, pp.73-92

Departments: Marketing



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