Articles

Is extra legroom worth fighting for ?

M. SEGALLA, D. ROUZIES, C. CIOBANU, V. LEBUNTEL

Harvard Business Review

November 2014, vol. 92, n°11, pp.30

Departments: Management & Human Resources, Marketing, GREGHEC (CNRS)

https://hbr.org/2014/11/is-extra-legroom-worth-fighting-for


The article discusses research on determining a correlation between consumer comfort on passenger airline flights and willingness to pay for airline seats. It gives graphs that show statistics on airline airfare costs in relation to seat pitch and comfort ratings in relation to average airline ticket price


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