Articles

Différencier les contributions des filiales d'une multinationale en matière d'innovation

M. GUERINEAU, S. JOUINI, F. CHARUE-DUBOC

Management International

Summer 2015, vol. 19, n°4, pp.34-48

Departments: Information Systems and Operations Management, GREGHEC (CNRS)

Keywords: Firme multinationale, Filiale, Innovation, Stratégie internationale, Etude de cas, Déploiement


The strengthening of subsidiaries' role in Multinational Corporations' (MNC) innov-ation strategy has been underlined. Based on an extension of the analytical framework developed by Bartlett and Ghoshal (1989) and a case study of a representative MNC, we suggest four differentiated ideal types of subsidiary contributions and the type of innovation they are more prone to develop. Besides "historic big" and "implementer" we highlight two specific contributions of "accelerators" and "high potential" subsidiaries that leverage their capabilities and environment leading to innovation potentially deployed afterwards among the subsidiaries.


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