Articles

Competitors' Resource-Oriented Strategies: Acting on Competitors' Resources through Interventions in Factor Markets and Political Markets

L. CAPRON, O. CHATAIN

Academy of Management Review

January 2008, vol. 33, n°1, pp.97-121

Departments: Strategy & Business Policy, GREGHEC (CNRS)

Keywords: Competition, Business Intelligence, Competitive advantage, Marketing strategy, Resource-based theory of the firm, Resource management

http://ssrn.com/abstract=1020273


We argue that we can reach a better understanding of the relationships between firm resources and competitive advantage by considering actions that firms take against their rivals' resources in factor markets and political markets. We outline market and firm characteristics that facilitate the deployment of competitors' resource-oriented strategies. We then argue that the effectiveness of the firm's actions on its competitors' resources depends on the competitive responses of the rivals being attacked.


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