Articles

Reaching the Rich World's Poorest Consumers

M. YUNUS, F. DALSACE, D. MENASCE, B. FAIVRE TAVIGNOT

Harvard Business Review

March 2015, vol. 93, n°3, pp.46-53

Departments: Marketing, Strategy & Business Policy

https://hbr.org/2015/03/reaching-the-rich-worlds-poorest-consumers