Logic combination and performance across occupational communities: The case of French film directors


Journal of Business Research

July 2016, vol. 69, n°7, pp.2371–2379

Departments: Strategy & Business Policy, GREGHEC (CNRS)

Keywords: Logic combination, Cinema, Occupational community, Cultural entrepreneur, France

This article analyzes the effects of logic combination on cultural entrepreneurs' performance in both their original (artistic) and new (business) occupational communities. An analysis of the impact of the director-producer logic combination on artistic and commercial performance in French cinema confirms an asymmetry in outcomes: (1) although performance in the original artistic community is impaired by repeated logic combination (receiving fewer awards), (2) performance in the new business community benefits from logic combination (increased box office returns) as long as directors remain close to the boundary separating their original and new occupational communities