Understanding Household Garbage Reduction Behavior: A Test of an Integrated Model


Journal of Public Policy & Marketing

Fall 1995, vol. 14, n°2, pp.192-204

Departments: Information Systems and Operations Management

The authors examine the antecedents of household garbage reduction behavior in the context of an integrated waste management behavior model. This model incorporates a wide variety of important factors from previous research on environmental behavior into a single theoretical framework provided by the Theory of Planned Behavior The model was tested using data from a sample of over 1400 individual respondents, each of whom completed a survey and a two-week diary of his or her waste management behaviors. Overall, the results suggest that this model fits the data well and provides significant insight into the factors that influence waste reduction behavior The authors draw public policy implications from the results