The authenticity of the museum experience in the digital age: the case of the Louvre


Journal of Cultural Economics


Departments: Marketing

Keywords: Art museums, Authenticity, Digital policies, Real/virtual relationship, Cultural audiences, Measures in art

The technological shift of museums is extensively documented, even if research on the impact of technologies on cultural practices and social patterns at large is still lacking. As part of a research programme conducted by the Louvre and HEC Paris, the article proposes a conceptual analysis of ‘real’ (visiting the museum) and ‘virtual’ (visiting its website) experiences of museums. It contributes to the understanding of whether the two experiences are substitutes or complements using a newly created measurement scale. In addition, the article also aims at enriching the contemporary discussion on the artworks’ aura and the authenticity of the cultural experience in the digital age