Articles

Multiple pathways to success in small creative businesses: The case of Belgian furniture designers

S. JACOBS, B. CAMBRÉ, M. HUYSENTRUYT, A. SCHRAMME

Journal of Business Research

November 2016, vol. 69, n°11, pp.5461-5466

Departments: Strategy & Business Policy

Keywords: Furniture design industryPersonal valuesSuccessQCA

https://www.sciencedirect.com/science/article/pii/S0148296316303605


This research presents an explorative comparative case study of 21 cases in the Belgian furniture design industry with regard to achievement of success. The study looks into both objective and subjective measures of success, namely business growth and high perceived success. The set-theoretic analysis of these data yields two major conclusions. Firstly, no business growth and low perceived success are both accomplished for ‘part-time’ designers with a clear product focus on furniture and low values for conservation. Secondly, part-time designers show low perceived success and low business growth. These findings enhance configurational understanding of the furniture design industry and show that entrepreneurs require individual support and advice


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