Articles

Sales-Marketing Interface in Saudi Arabia: A Commentary

D. ROUZIES, M. SEGALLA

Journal of Business Research

September 2012, vol. 65, n°9, pp.1298-1300

Departments: Marketing, GREGHEC (CNRS), Management & Human Resources

Keywords: Marketing and sales interface, Emerging countries, Organizational marketing


This commentary essay discusses recent research conducted by Malshe, Al-Khatib, Al-Habib, and Ezzi (2012) and identifies areas where future research is needed. Their study extends our knowledge about the marketing and sales interface in Saudi Arabia and provides evidence of organizational mechanisms that appear to be culture bond. This paper reviews interesting considerations stemming from this article


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