Infusing creativity into crisis management: An essential approach today

A. SOMMER, C. Pearson

Organizational Dynamics

January-March 2011, vol. 40, n°1, pp.27-33

Departments: Management & Human Resources

Changes in today's work environment are raising the bar when it comes to crisis management. To capture the nature of potential threats that seem to redefine the “unthinkable,” from pandemics to hijackings to insider trading, we use very recent examples to remind readers of the essence and value of organizational crisis management. With an eye on the global, information-rich, instantaneous visibility surrounding organizations today, we promote the need for creative thinking in crisis detection, planning and response. Based on our own experimental research findings, we conclude with five practical tips for boosting creativity in your own organization's crisis management approaches.