Articles

Challenges in Marketing Socially Useful Goods to the Poor

B. GARRETTE, A. Karnani

California Management Review

Summer 2010, vol. 52, n°4, pp.29-47

Departments: Strategy & Business Policy, GREGHEC (CNRS)

http://ssrn.com/abstract=1507757


accepté le 12 avril 2010


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