Articles

Channel Design, Coordination, and Performance: Future Research Directions

A. Sa Vinhas, S. Chaterjee, S. Dutta, A. Fein, J. LAJOS, W. Ross, L. Scheer, Q. Wang, S. Neslin

Marketing Letters

September 2010, vol. 21, n°3, pp.223-237

Departments: Marketing

http://ssrn.com/abstract=1604012



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