Articles

Le social business, laboratoire d'apprentissage des stratégies de rupture

B. FAIVRE TAVIGNOT, L. LEHMANN-ORTEGA, B. MOINGEON

Revue Française de Gestion

November 2010, vol. 36, n°208-209, pp.175-189

Departments: Strategy & Business Policy, GREGHEC (CNRS)

http://www.cairn.info/revue-francaise-de-gestion-2010-9-p-175.htm


Building on the study of the joint venture between Danone and the Bangladeshi Grameen Group, a social business aimed at offering a nutritive and healthy product helping poor children fight against food deprivation, this article suggests that companies developing proactive strategies in the field of CSR incidentally strengthen competencies needed for replicating breakthrough strategies. Provided that they aim for the breakeven point in these new ventures, so as to ensure their sustainability, the constraints of social business create a real breakthrough learning lab, since they require entering a double loop learning process, they highlight the relevance of cooperation and develop market-orientation skills


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