Articles

Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High

Z. Katona, J. LAJOS, M. Sarvary, A. Chattopadhyay

Journal of Consumer Research

June 2009, vol. 36, n°1, pp.122-136

Departments: Marketing

http://ssrn.com/abstract=1032148



JavaScriptSettings