The motivated use and neglect of base rates

E. L. UHLMANN, V.L. Brescoll, .D.A. Pizarro

Behavioral and Brain Sciences

June 2007, vol. 30, n°3, pp.284-285

Departments: Management & Human Resources

Ego-justifying, group-justifying, and system-justifying motivations contribute to base-rate respect. People tend to neglect (and use) base rates when doing so allows them to draw desired conclusions about matters such as their health, the traits of their in-groups, and the fairness of the social system. Such motivations can moderate whether people rely on the rule-based versus associative strategies identified by Barbey & Sloman (B&S).