Articles

Cognition, Persuasion and Decision Making in Older Consumers

G. LAURENT, C. Yoon, H. Fung, R. Gonzalez, A. Gutchess, I. Skurnik, R. Lambert-Pandraud, M. Mather, D. Park, E. Peters, T. Hedden

Marketing Letters

December 2005, vol. 16, n°3-4, pp.429-441

Departments: Marketing



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