Key Success Factors for Technological Entrepreneurs R&D Projects


IEEE Transactions on Engineering Management

2004, vol. 51, n°3, pp.314-321

Departments: Strategy & Business Policy, GREGHEC (CNRS)

The impact of 36 innovation, technology, and market characteristics on the probability that early stage R&D projects will reach the market is examined. Analysis is based on data from 561 R&D projects developed by technological entrepreneurs. Four characteristics stand out as most predictive: expected profitability, technological opportunity, development risk, and appropriability conditions. These predict future commercial success well with an out-of-sample accuracy of 80.9 %. This model performs better than R&D managers' and venture capital's (VC's) forecasts of success and has the potential to be used as a screening tool for early stage R&D investment reviews by, for example, VCs. Implications for both research and practice are discussed.