Articles

The Effect of Members'Satisfaction with a Virtual Community on Member Participation

P. W. J. Verlegh, K. DE VALCK, P. Verhoef, F. Langerak

Advances in Consumer Research

2004, vol. 31, pp.56-57

Departments: Marketing, GREGHEC (CNRS)

http://ssrn.com/abstract=411641



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