Articles

Competitive Advantages Exist: A response to Powell

R. DURAND

Strategic Management Journal

2002, vol. 23, n°9, pp.867-872

Departments: Strategy & Business Policy, GREGHEC (CNRS)


This response is a plea for considering cautiously the use of formal logic and philosophy in strategic management. In a recent article, logical and philosophical considerations on the relationship between competitive advantage and superior returns led to a pragmatic view of competitive advantage. First, we propose a different logical analysis of the links between competitive advantage and superior performance. Using the scarce premises, this analysis leads to different conclusions. Second, our commentaries suggest that philosophy should be employed for opening discussions and perspectives rather than as an instrument for conviction


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