Articles

A Research Agenda for Making Scanner Data More Useful to Managers

R. Shoemaker, S. Neslin, J. Little, R. Leone, S. Hoch, A. Ehrenberg, G. Allenby, D. Wittinck, G. LAURENT, L. Lodish

Marketing Letters

October 1994, vol. 5, n°4, pp.395-412

Departments: Marketing



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