Books

Consumer Behaviour - Applications in Marketing

M. Vanhuele, R. East, M. Wright

Sage Publications

2013


Until now Masters and MBA students have been under-served by books on consumer behaviour. Written by a trusted and respected academic this book includes the psychological and social issues that students cover on their course along with exploration of more quantitative approaches to marketing research and `evidence based' marketing solutions.

Readers are supported by pedagogical features such as thought-provoking mini-cases drawn from international sources and accompanying exercises that will draw out key ideas and help consolidate their learning. A website to support the book has an Instructor's Manual that offers PowerPoint slides and answers to the mini cases exercises.

Contrôle de gestion - des outils de gestion aux pratiques organisationnelles (4th ed.)

H. Löning, V. Malleret, J. Méric, Y. Pesqueux, A. Solé

Dunod, Paris

2013


Ce manuel constitue le cours de référence du département Contrôle de gestion d’HEC. Il rend compte des développements les plus actuels en contrôle de gestion, tant théoriques que méthodologiques. Il décrit et analyse les processus de contrôle dans l’entreprise et propose une réflexion sur la fonction du contrôleur de gestion en soulignant l’importance de la relation “information-contrôle”.
Cette nouvelle édition actualisée est augmentée d’un développement sur le balanced scorecard (tableau de bord équilibré)

Market Liquidity: Theory, Evidence and Policy

T. Foucault, M. Pagano, A. Roëll

Oxford University Press

2013


The way in which securities are traded is very different from the idealized picture of a frictionless and self-equilibrating market offered by the typical finance textbook. Market Liquidity offers a more accurate and authoritative take on liquidity and price discovery. The authors start from the assumption that not everyone is present at all times simultaneously on the market, and that even the limited number of participants who are have quite diverse information about the security's fundamentals. As a result, the order flow is a complex mix of information and noise, and a consensus price only emerges gradually over time as the trading process evolves and the participants interpret the actions of other traders. Thus a security's actual transaction price may deviate from its fundamental value, as it would be assessed by a fully informed set of investors.

This book takes these deviations seriously, and explains why and how they emerge in the trading process and are eventually eliminated. The authors draw on a vast body of theoretical insights and empirical findings on security price formation that have accumulated in the last thirty years, and have come to form a well-defined field within financial economics known as "market microstructure." Focusing on liquidity and price discovery, they analyze the tension between the two, pointing out that when price-relevant information reaches the market through trading pressure rather than through a public announcement, liquidity suffers.

The book also confronts many puzzling phenomena in securities markets and uses the analytical tools and empirical methods of market microstructure to understand them. These include issues such as why liquidity changes over time, why large trades move prices up or down, and why these price changes are subsequently reversed, why we see concentration of securities trading, why some traders willingly disclose their intended trades while others hide them, and why we observe temporary deviations from arbitrage prices.

New Foundations of Management Research

A. David, A. Hatchuel, R. Laufer Eds

Presses des Mines, Collection Économie et Gestion

2013


Management research has now been developed worldwide in a variety of teaching and research institutions. But what is its purpose? Is management science a social science or an engineering science? Could it be new basic field? How can management models be considered as models of collective action, beyond the frontiers of the world of business? What is a managerial situation? What is involved in inventing, testing, implementing a management theory?


This book is the translation of a French book about the foundations of management research and science. When first published in 2001, it was well received and generated unexpected interest from the French Management community. And likewise when it was reprinted in 2008. Few books in the recent history of French management thinking have had a similar impact. The event was hardly predictable, as the book aimed at critically rethinking the nature and epistemology of the field, claiming that management should be seen neither as applied economics, nor as applied social science but as a basic science in itself. The contributions in this book refer to the foundations of management and include the most recent epistemological and institutional debates: the theory of collective action, the institutions of management, the relation between decision and action, management as modern rhetoric, the place of intervention in the practical and theoretical invention of management; they compose a renewed conceptual framework for management research.


This book has been written for management researchers and PhD students. But more than management books that promise success, this book will take managers and consultants back to the essence of their role: designing and implementing efficient systems of collective action.

Ré-inventer les marques: La fin des marques telles que nous les connaissons

J. N. Kapferer

Eyrolles

2013


Au moment où chacun s'interroge sur la Marque France, sur notre industrie, sur nos marques, sur les délocalisations, il est important d'analyser les causes profondes de cette situation. Un certain management des marques n'a-t-il pas vécu ? En tous cas il n'a pas empêché l'ascension des marques de distributeur. Mais, en même temps, la marque se diffuse dans toutes les sphères de notre vie publique comme privée. On peut parler de "tout-marque". Contradiction ? Ou bien est-ce la notion même de marque qui a changé ? Il faut alors revoir toutes nos méthodes, nos visions.

Fort de son expérience de consultant dans tous les secteurs de notre économie et de sa vision mondiale, l'auteur apporte une analyse sans concession sur la situation présente et ses causes. S'appuyant sur de nombreux exemples, il propose des voies et des méthodes nouvelles pour construire des marques plus fortes. En premier lieu pour la Marque France.

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