Books

Advances in Decision Making under Risk and Uncertainty (Ed. avec J.D. Hey)

M. ABDELLAOUI

Springer

2008



Chinese Multinationals (Ed.)

J.-P. LARÇON

World Scientific Publishing Company

2008



Chinese Multinationals (World Scientific Publishing Company, 2008) is the culmination of more than three years of collaborative research between HEC and Tsinghua University's School of Economics and Management in China. Twelve experts from these two internationally recognized educational institutions investigated the rise of more than 20 leading Chinese companies in global markets. The book offers a comprehensive overview of these companies' marketing and technology strategies, branding policies, acquisitions and joint ventures, as well as their organization and human resource management over the past two decades. Chinese Multinationals includes a foreword by Liu Chuanzhi, President and CEO of Legend Holdings Ltd., and was edited by Professor Jean-Paul Larçon, Senior Associate Dean and Professor of Strategic Management at HEC. Henri de Castries, Chairman of the Management Board and CEO of AXA, praises their work: 'This book helps us understand how Chinese companies are using their domestic successes to accelerate their development and enhance their access to new markets or technologies,' he explains. 'Especially in times of challenged growth and increased pressure on resources, no globalization strategy can durably succeed if your own domestic market is not truly open.'

Comptabilité financière de l'entreprise (J. Y. Eglem, H. Stolowy Eds)

translated in French from Comptabilité financière de l'entreprise (J. Y. Eglem, H. Stolowy Eds), Montchrestien - Gualino éditeur, 2003

H. STOLOWY, D. PHAM, C. GUERLAIN

Montchrestien - Gualino éditeur

3e ed.th ed., 2008



Consumer Behaviour - Applications in Marketing

R. East, M. Wright, M. VANHUELE

Sage Publications

2008



Contrôle de gestion - des outils de gestion aux pratiques organisationnelles

translated in French from Contrôle de gestion - des outils de gestion aux pratiques organisationnelles, Dunod, Paris, 1998

E. CHIAPELLO, A. SOLE, H. LONING, D. MICHEL, V. MALLERET, Y. PESQUEUX

Dunod, Paris

3e ed.th ed., 2008




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