Books

Al dí@ - Curso intermedio de español para los negocios

G. PROST, A. Noriega Fernández

Sociedad General Española de Librería (SGEL), Madrid

2009



Al dí@ - Curso intermedio de español para los negocios - cuaderno de ejercicios

A. Noriega, G. PROST

Sociedad General Española de Librería (SGEL), Madrid

2009



Al dí@ - Curso intermedio de español para los negocios - guía didáctica

A. Noriega, G. PROST

Sociedad General Española de Librería (SGEL), Madrid

2009



Après le pétrole, la nouvelle économie écologique

L. FRANÇOIS, E. Rebut

Ellipses

2009



Chinese Multinationals (Ed.)

translated in Chinese from Chinese Multinationals (Ed.), World Scientific Publishing Company, 2008

J.-P. LARÇON

China Machine Press

2009



Chinese Multinationals (World Scientific Publishing Company, 2008) is the culmination of more than three years of collaborative research between HEC and Tsinghua University's School of Economics and Management in China. Twelve experts from these two internationally recognized educational institutions investigated the rise of more than 20 leading Chinese companies in global markets. The book offers a comprehensive overview of these companies' marketing and technology strategies, branding policies, acquisitions and joint ventures, as well as their organization and human resource management over the past two decades. Chinese Multinationals includes a foreword by Liu Chuanzhi, President and CEO of Legend Holdings Ltd., and was edited by Professor Jean-Paul Larçon, Senior Associate Dean and Professor of Strategic Management at HEC. Henri de Castries, Chairman of the Management Board and CEO of AXA, praises their work: 'This book helps us understand how Chinese companies are using their domestic successes to accelerate their development and enhance their access to new markets or technologies,' he explains. 'Especially in times of challenged growth and increased pressure on resources, no globalization strategy can durably succeed if your own domestic market is not truly open.'


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