Books

Brand Strategies for Component Suppliers (Book: published doctoral dissertation)

S. WORM

Gabler Verlag, Wiesbaden

2011



Ces fonds que l'on dit souverains : fonds d'Etat et souverainetés financières

L. RAPP

Vuibert

2011



Consumer Behaviour - Applications in Marketing

translated in Polish from Consumer Behaviour - Applications in Marketing, Sage Publications, 2008

R. EAST, M. WRIGHT, M. VANHUELE

Wolters Kluwer Polska

2011



Until now Masters and MBA students have been under-served by books on consumer behaviour. Written by a trusted and respected academic this book includes the psychological and social issues that students cover on their course along with exploration of more quantitative approaches to marketing research and `evidence based' marketing solutions. Readers are supported by pedagogical features such as thought-provoking mini-cases drawn from international sources and accompanying exercises that will draw out key ideas and help consolidate their learning. A website to support the book has an Instructor's Manual that offers PowerPoint slides and answers to the mini cases exercises.

Corporate Finance: Theory and Practice

translated in English from Corporate Finance: Theory and Practice, John Wiley & Sons, 2005

P. VERNIMMEN, P. QUIRY, M. DALLOCCHIO, Y. LE FUR, A. SALVI

John Wiley & Sons

3e ed.th ed., 2011



Corporate Finance: Theory and Practice covers the theory and practice of Corporate Finance from a truly European perspective. It shows how to use financial theory to solve practical problems and is written for students of corporate finance and financial analysis and practising corporate financiers. Corporate Finance is split into four sections and covers the basics of financial analysis; the basic theoretical knowledge that you will need to value a firm; the major types of financial securities: equity, debt & options and finally financial management which shows you how to organise a company's equity capital, buying and selling companies, M&A, bankruptcy and cash flow management. Key features include: *A section on financial analysis a Corporate Financier must understand a company based on a detailed analysis of its accounts. Large numbers neglected this approach during the last stock market bubble and were caught in the crash that inevitably followed.*A free monthly newsletter on Corporate Finance sent out to subscribers to the site.

Frequently Asked Questions in Corporate Finance

P. QUIRY, Y. LE FUR, A. Salvi, M. Dallochio

John Wiley & Sons

2011



The definitive question and answer guide to understanding corporate financeFrom the team behind the popular corporate finance website, Vernimmen.com comes a concise guide to the subject, presented in an easy-to-use, highly accessible "question and answer" format. An essential reference for students of corporate finance and practising corporate financiers alike, Frequently Asked Questions in Corporate Finance answers key questions in financial engineering, valuation, financial policy, cost of capital, financial analysis, and financial management. Covering both the theory and practice of corporate finance, the book demonstrates how financial theory can be put to use solving practical problems.* What advantages are there to a business looking to spin off its divisions into subsidiaries?* Is there a formula that can be used to determine the change in normalised free cash flows?* What are the possible reasons behind a share buyback? What are the pros and cons of off-market share buy-back?Filled with the answers to all of the most common, and not so common, questions about corporate finance, the book presents authoritative, reliable information from a respected team of experts from the banking, corporate, and academic worlds.


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