Books

Mercator

J. LEVY, J. LENDREVIE, A. DE BAYNAST

Dunod, Paris

2017



All Social 3.0 - Can entrepreneurs save the world?

J. MOYERSOEN, M. HUYSENTRUYT, P. MICHIELS, P. COLRUYT, S. SERNEELS

Manteau

2016



In 'All social 3.0' the authors look for new recipes and sustainable solutions for a society 3.0. How do we redefine economic value in the long term? How and where do social entrepreneurs and commercial companies meet? How does the entrepreneurial citizen really get an impact? And why does the government have to reinvent itself in order to draw the lines for another society, in which innovative partnerships lead to new insights? For this book, journalist Filip Michiels spent hours talking with Steven Serneels, Piet Colruyt, Marieke Huysentruyt and Johan Moyersoen, who in recent years advised companies and governments worldwide in their search for a different, more sustainable future. Michiels also went looking for visionary companies

Le neuro-consommateur : Comment les neurosciences éclairent les décisions d'achat du consommateur

M. BADOC, A.-S. BAYLE TOURTOULOU

Eyrolles

2016



Luxe, Nouveaux challenges, nouveaux challengers

Luxe, Nouveaux challenges, nouveaux challengers

J.-N. KAPFERER

Eyrolles

2016



Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

J.-N. KAPFERER

Kogan Page, Londres

2015



Kapferer on Luxury offers a collection of carefully curated new and popular articles from the world-renowned and undisputed luxury marketing and branding expert Jean-Noël Kapferer. He shares numerous insights and foresights on how the luxury goods sector is changing to arm the reader with strategies to achieve sustainable growth.Each chapter of Kapferer on Luxury addresses a specific issue or facet relating to luxury growth such as sustaining the 'luxury dream', the artificiation of luxury, the dependency on exclusivity, delocalization, sustainable luxury and managing luxury brands within groups. Together, they paint a complete picture of the conflict between sustaining the definition of luxury as rare, noble, crafted, exclusive, spirited and elevating with the necessity of business growth. As such, it is a perfect resource for luxury brand marketing, branding and account management practitioners and students


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