Books

Le pouvoir des prénoms

Le pouvoir des prénoms

A.-L. SELLIER

Héliopoles

2018



Mercator

J. LEVY, J. LENDREVIE, A. DE BAYNAST

Dunod, Paris

2017



Le neuro-consommateur : Comment les neurosciences éclairent les décisions d'achat du consommateur

Le neuro-consommateur : Comment les neurosciences éclairent les décisions d'achat du consommateur

M. BADOC, A.-S. BAYLE TOURTOULOU

Eyrolles

2016



Luxe

Luxe

Nouveaux challenges, nouveaux challengers

J.-N. KAPFERER

Eyrolles

2016



Marketing Democracy: Public Opinion and Media Formation in Democratic Societies

Marketing Democracy: Public Opinion and Media Formation in Democratic Societies

R. LAUFER, C. PARADEISE

Routledge, New York

2016



This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process


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