Books

Consumer Behaviour - Applications in Marketing

Consumer Behaviour - Applications in Marketing

translated in English from Consumer Behaviour - Applications in Marketing, Sage Publications, 2008

R. EAST, M. WRIGHT, M. VANHUELE

Sage Publications

2e ed.th ed., 2013



Until now Masters and MBA students have been under-served by books on consumer behaviour. Written by a trusted and respected academic this book includes the psychological and social issues that students cover on their course along with exploration of more quantitative approaches to marketing research and `evidence based' marketing solutions. Readers are supported by pedagogical features such as thought-provoking mini-cases drawn from international sources and accompanying exercises that will draw out key ideas and help consolidate their learning. A website to support the book has an Instructor's Manual that offers PowerPoint slides and answers to the mini cases exercises.

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Comptabilité et Analyse Financière

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Création d'entreprise : De l'idée au business plan

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