Books

Consumer Behaviour - Applications in Marketing

translated in Polish from Consumer Behaviour - Applications in Marketing, Sage Publications, 2008

R. EAST, M. WRIGHT, M. VANHUELE

Wolters Kluwer Polska

2011



Until now Masters and MBA students have been under-served by books on consumer behaviour. Written by a trusted and respected academic this book includes the psychological and social issues that students cover on their course along with exploration of more quantitative approaches to marketing research and `evidence based' marketing solutions. Readers are supported by pedagogical features such as thought-provoking mini-cases drawn from international sources and accompanying exercises that will draw out key ideas and help consolidate their learning. A website to support the book has an Instructor's Manual that offers PowerPoint slides and answers to the mini cases exercises.

Coûts et Management

V. MALLERET, C. MENDOZA

Dunod, Paris

2018



Cracked it ! How to solve big problems and sell solutions like top strategy consultants

B. GARRETTE, C. PHELPS, O. SIBONY

Palgrave Macmillan

2018



Solving complex problems and selling their solutions is critical for personal and organizational success. However, it doesn’t come naturally and most of us haven’t been taught how to do it well. Research shows a host of pitfalls trips us up when we try: We’re quick to believe we understand a situation and jump to a flawed solution. We seek to confirm our hypotheses and ignore conflicting evidence. We view challenges incompletely through the frameworks we know instead of with a fresh pair of eyes. And when we communicate our recommendations, we forget our reasoning isn’t obvious to our audience.How can we do it better?In Cracked It!, seasoned strategy professors and consultants Bernard Garrette, Corey Phelps and Olivier Sibony present a rigorous and practical four-step approach to overcome these pitfalls. Building on tried-and-tested (but rarely revealed) methods of top strategy consultants, research in cognitive psychology, and the latest advances in design thinking, they provide a step-by-step process and toolkit that will help readers tackle any challenging business problem. Using compelling stories and detailed case examples, the authors guide readers through each step in the process: from how to state, structure and then solve problems to how to sell the solutions.Written in an engaging style by a trio of experts with decades of experience researching, teaching and consulting on complex business problems, this book will be an indispensable manual for anyone interested in creating value by helping their organizations crack the problems that matter most

Création d'entreprise : Comment trouver le meilleur financement

R. PAPIN

Dunod, Paris

2018



Le pouvoir des prénoms

Le pouvoir des prénoms

A.-L. SELLIER

Héliopoles

2018



(Ré)inventez votre business model

L. LEHMANN ORTEGA, H. MUSIKAS, J-M. SCHOETTL

Dunod, Paris

2017




JavaScriptSettings