Books

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity, traduction de : "Les marques, capital de l'entreprise"

J.-N. KAPFERER

Kogan Page, Londres

1992



The first two editions of Strategic Brand Management were published to great critical acclaim. The New Strategic Brand Management has been rewritten and fully revised to bring readers absolutely up-to-date with the dramatic changes that have taken place in brand management worldwide. Dealing with the concept and practice of brand management in its totality, it is packed with fresh examples and case studies of brands from all over the world, paying particular attention to global brands. It also looks at the hype surrounding branding and stresses the role of sound business decisions when building a brand. There are several new chapters, including:brand and business building the challenge of growth in mature markets managing retail brands. Plus completely new sections on innovation and its role in growing and reinventing brands, and corporate branding.

Coûts et Management

V. MALLERET, C. MENDOZA

Dunod, Paris

2018



Création d'entreprise : Comment trouver le meilleur financement

R. PAPIN

Dunod, Paris

2018



(Ré)inventez votre business model

L. LEHMANN ORTEGA, H. MUSIKAS, J-M. SCHOETTL

Dunod, Paris

2017



Comptabilité et Analyse Financière

Comptabilité et Analyse Financière

H. STOLOWY, G. LANGLOIS, Y. DING

De Boeck Supérieur

2017



Création d'entreprise : De l'idée au business plan

R. PAPIN

Dunod, Paris

2017




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