Books

Nudging and the Law: What can EU Law learn from Behavioural Sciences?

Nudging and the Law: What can EU Law learn from Behavioural Sciences?

A. ALEMANNO, A. L. SIBONY

Hart Publishing

2015



Behavioural sciences provide a better understanding of human decision-making. Increasingly, governments around the world are keen to rely on these insights for reshaping public interventions in a wide range of policy areas such as energy, health, financial services and data protection. When policy-making meets behavioural sciences, more effective and lower cost regulations can emerge in the form of default rules, smart disclosure and simplification requirements. While behaviourally-informed regulation has a huge potential, it also attracts legitimacy and practicability concerns. Nudge and the Law explores the legal implications of the emergent phenomenon of behavioural regulation by focusing on the challenges and opportunities it may offer to EU policy-making and beyond

Keywords: EU Law ; Nudge ; Behavioural sciences ; Behavioural economics ; Paternalism

Au-delà de la mondialisation

C. CAUVIN

Edition L'harmattan

2016



Brand Valuation

Brand Valuation

L. PAUGAM, P. ANDRÉ, H. PHILIPPE, R. HARFOUCHE

Routledge

2016



In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions. Yet, brands are a complex intangible asset, and their valuation is a difficult task requiring a variety of expertise: legal, economic, financial, sector-specific and marketing.Using rigorous methodologies, an analysis of the world of the new economy and an inquiry into the limits of modern valuation technics, this book offers empirical and theoretical background to the key issue of brand valuation. It provides answers to the many questions that arise when attempting to value a brand: How to understand the origin of brand value? How to assess its value objectively? Why valuations of some brands by consulting firms differ so widely? How to understand that some brands are valued millions of euros when the companies that own them are losing money?Brand Valuation explains the economics and finance factors explaining the value and volatility of brands and presents the most commonly used methodologies to value brands such as the cost methods, the excess earnings approach, the relief-from-royalty method or the excess revenue approach. The methodologies covered are illustrated with numerous examples allowing the reader to grasp the advantages and limits of each valuation techniques. The book presents the relevant context of brand valuation including the applicable existing accounting and valuation standards and also discusses the models developed by consulting firms

Contrats publics et finance d'entreprise : Indemnités contractuelles, financement externe, risque contentieux

L. RAPP, J. MOIROUX

Lexis Nexis

2016



Digital, emploi et compétences - Terres nouvelles, droit devant !

G. KARSENTI, A. ROUMILHAC

Eyrolles

2016



Homo numericus au travail

Homo numericus au travail

P. BERETTI, A. BLOCH

Economica

2016