Books

Regulating Lifestyle Risks The EU, Alcohol, Tobacco and Unhealthy Diets

A. ALEMANNO, A. GARDE

Cambridge University Press

2015



This collection of essays looks at the role the European Union could and should play in promoting healthier lifestyle, in light of the moral, philosophical, legal and political challenges associated with the regulation of individual choices. By tackling the main non-communicable diseases (NCD) risk factors (tobacco consumption, harmful use of alcohol, unhealthy diets and lack of physical activity), the contributors endeavour to identify common themes and determine whether and, if so, to what extent the lessons learned in relation to each area of EU intervention could be transposed to the others. By focusing on the European Union legal order, the book highlights both the opportunities that legal instruments offer for NCD prevention and control agenda in Europe, as well as the constraints that the law imposes on policy-makers.First systematic analysis of an emerging EU lifestyle policy, which will appeal to those interested in the EU's public health mandate Multiple viewpoints from renowned experts on the study and practice of lifestyle risk regulation Offers a normative perspective on what the EU could and should do to engage with non-communicable diseases prevention

Au-delà de la mondialisation

C. CAUVIN

Edition L'harmattan

2016



Brand Valuation

Brand Valuation

L. PAUGAM, P. ANDRÉ, H. PHILIPPE, R. HARFOUCHE

Routledge

2016



In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions. Yet, brands are a complex intangible asset, and their valuation is a difficult task requiring a variety of expertise: legal, economic, financial, sector-specific and marketing.Using rigorous methodologies, an analysis of the world of the new economy and an inquiry into the limits of modern valuation technics, this book offers empirical and theoretical background to the key issue of brand valuation. It provides answers to the many questions that arise when attempting to value a brand: How to understand the origin of brand value? How to assess its value objectively? Why valuations of some brands by consulting firms differ so widely? How to understand that some brands are valued millions of euros when the companies that own them are losing money?Brand Valuation explains the economics and finance factors explaining the value and volatility of brands and presents the most commonly used methodologies to value brands such as the cost methods, the excess earnings approach, the relief-from-royalty method or the excess revenue approach. The methodologies covered are illustrated with numerous examples allowing the reader to grasp the advantages and limits of each valuation techniques. The book presents the relevant context of brand valuation including the applicable existing accounting and valuation standards and also discusses the models developed by consulting firms

Contrats publics et finance d'entreprise : Indemnités contractuelles, financement externe, risque contentieux

L. RAPP, J. MOIROUX

Lexis Nexis

2016



Digital, emploi et compétences - Terres nouvelles, droit devant !

G. KARSENTI, A. ROUMILHAC

Eyrolles

2016



Homo numericus au travail

Homo numericus au travail

P. BERETTI, A. BLOCH

Economica

2016