Books

The Psychology of Entertainment Media

Blurring the Lines Between Entertainment and Persuasion

L. SHRUM

Erlbaum Psych Press

2003



The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships

Coûts et Management

V. MALLERET, C. MENDOZA

Dunod, Paris

2018



Création d'entreprise : Comment trouver le meilleur financement

R. PAPIN

Dunod, Paris

2018



(Ré)inventez votre business model

L. LEHMANN ORTEGA, H. MUSIKAS, J-M. SCHOETTL

Dunod, Paris

2017



Comptabilité et Analyse Financière

Comptabilité et Analyse Financière

H. STOLOWY, G. LANGLOIS, Y. DING

De Boeck Supérieur

2017



Création d'entreprise : De l'idée au business plan

R. PAPIN

Dunod, Paris

2017




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