Case studies

Nouvelles Frontières



Since it was established in the late sixties, Nouvelles Frontieres has undergone an extremely rapid expansion and has become France's second largest travel company behind Club Mediterranee. The case discussion should first be focused on understanding what has made Nouvelles Frontieres so successful and why it has outperformed most of its competitors in the French market. In 1990, when the case is set, the company is contemplating a number of diversification moves including backward integration into airlines, hotel and resort operations and entry into business related to air transport and tourism. The second part of the case discussion should be aimed at evaluating these diverse options and formulating a development strategy for Nouvelles Frontieres.

Keywords: Competitive advantage; Industry analysis; Diversification; Verticle integration; Service industry