Case studies

Domino's Pizza International Inc.

P. DUSSAUGE

1998

The case begins with a short history of Domino's Pizza since it was created in 1960. After a brief description of the pizza industry, it presents in some detail the main aspects of Domino's organization and operations, in particular its franchise systems...
The case then provides information on Domino's international expansion. While the company appears to have been extremely successful in some countries (such as Japan, Mexico, the UK, etc....) it has also failed in others (Germany, Spain, France, the Czech Republic...) and top management don't clearly understand what determines success or failure....

Keywords: International business , Branch Industry , Organization and operations , Franchise systems , Success factors , International expansion.


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